McIver Publishing will be sponsoring an Author Fair on Saturday, April 25 from 1:00 -4:00 pm in Rooms A and B at the Freeport Public Library. During the fair, Commissioning Editor of McIver Publishing and In Print member Kim McIver will be giving a presentation on marketing. Topics to be covered include choosing your target markets, creating a marketing plan, and giving authors some ideas on where to sell books other than book stores. She hopes to help people think creatively when they are planning their marketing strategy.
Kim will be giving the mini seminar at 2:30 pm. A hybrid author, she opened her company last year to help others navigate the self-publishing path. Since starting the company, she’s helped many authors self-publish their work, some of whom will be joining her at the author fair.
“Author fairs are a great place for writers and readers to gather together and get to know each other,” said Kim. “Readers get to talk to their favorite local authors and discover some new ones. Writers can flesh out what readers are looking to read and what the latest trends are. Also, readers get to go home with a signed copy of their next favorite book. It’s a win-win situation for everyone.”